Monday, November 30, 2009

Helping Hands



Giving More Than The Music

I had the pleasure a couple of years ago to produce an album with Italy's top rock/pop group, MOMO Family. Fede, Daniel, and Marco came to Atlanta from Florence, Italy in the Fall of 2007 and spent the next two months at Groove Tunes Studios recording 14 songs of amazing music. One of the songs on their CD "Tomorrow" was conceived out of love for their fellow man and, in particular, for the children of the world. Taking their message a step further, MOMO has recently released a video for the World Food Program (WFP), a branch of the United Nations.


Terri Brumit is a mother of twin sons who are currently stationed in Afghanistan along with their father. All three are in the Special Forces. Terri has asked me to produce an album of original songs she has written. All the songs are dedicated to troops who are risking their lives overseas so that we can live our lives peacefully at home. Going the extra mile, Terri recently flew to Washington DC to personally hand out copies of her latest single "Still a Warrior" to injured soldiers at Walter Reed and Bethesda Hospitals. Check out her very special song here: https://www.terribrumit.com/Page_2.html
MOMO and Terri Brumit are just two examples of musicians who have their hearts in the right place. Sometimes it's more than making recordings just to make a buck or two. Sometimes it's special.

Visit www.groovetunes.com to find out more about Groove Tunes Studios.

Sunday, November 22, 2009

The final steps...

Critiquing and Tweaking.

When your engineer is finished with your mixes he will invite you back to the studio to listen to his creations. This is probably the most exciting part of the entire process. It certainly is for me. You will not believe how great you sound! I will typically give my clients a CD of my mixes to take home to listen to. I recommend living with the mixes for several days and to listen to them on various playback systems, including your car stereo and home stereo. Listen through good quality headphones if you can as this is an excellent way to hear all the intricacies and detail inside of the mixes. For best quality listening be sure to listen to the mixes on CD players rather than through mp3 playback devices. (Most people don't realize that mp3's are about one-tenth the resolution of wav files that are what you hear on CDs.)

In a few days you will have formed some opinions about the mixes. Make a list of the items that bother you. Typical items might be “I want the vocals a bit louder on the last line of the first chorus”, or, “I want less reverb on the electric guitar”, etc. These sorts of comments are common. Then call your engineer and schedule a day and time for a mix “tweaking” session. I ususally make the tweaks while the client is physically present at the studio. Once the tweaking is finished, you will have “final mixes”!

Mastering.

Once the final mixes are done, your work with the recording studio is complete, with one possible exception. You may want to get your songs mastered. Mastering is a process that I liken to applying varnish and polish to a newly constructed piece of furniture, or more simply, "putting the icing on the cake". Technically, the mastering process typically applies more compression and fine-tunes the equalization (EQ) of the final mix. Mastering does not change the mix; it merely refines the overall sound. If you are just recording a demo and do not expect to market your music for sale then mastering may not be necessary. However, if you do plan to duplicate your songs for wide distribution or sale, or if you ever plan to have your music played on the radio, you should get your songs mastered. Mastering is best performed by a mastering engineer who is separate from and not affiliated with the studio that recorded and mixed your songs. The main benefit of having someone other than your recording engineer perform the mastering is that it allows for a second set of fresh and unbiased ears listen to and fine tune the overall sound. It’s a fairly quick and inexpensive process, but it’s a step you wouldn’t dare skip if you’re thinking about selling your product. The mastering process is highly specialized, so you want somebody who’s been doing it a long time. One of the most reputable mastering engineers in Atlanta, and the person that I use most, is Rodney Mills at Rodney Mills Masterhouse,
www.rodneymills.com. Your recording studio engineer will need to prepare a data CD of your final mixes, which are used by the mastering engineer to master your songs. The mastering engineer’s deliverable to you will be a “master” audio CD of your music.

Duplicating.

If you’re planning to make several copies of your CD then you will need to find a duplication house such as Discmakers
www.discmakers.com. Large, established duplicators like Discmakers are highly dependable. They can also help you create the graphic art design for your CD package. Keep in mind that the more copies you order the cheaper the cost per CD. Send them a copy of your master CD along with any other info you want to appear on the jacket: photos, artist names, song list, lyrics, writer’s and musician’s credits, recording studio and mastering studio credits, and special thanks or acknowledgements. They will assign a project manager to your job who will take good care of you throughout the duplication process until you receive your shipment of boxes filled with your glorious new CDs. Welcome to one of the happiest days of your life!

Friday, October 23, 2009

Editing and Mixing


We’ve Only Just Begun...


In my last couple of blogs I told you how to prepare for and what to expect at your recording sessions. Let's say you've carried that out. You’ve laid down tracks of guitars, bass, drums, keyboards, percussion, vocals, and/or background vocals. You ask the engineer to play back a rough mix of what you’ve done. You’re proud of your work and you go home exhausted but exhilarated. Congratulations, you have completed the recording portion of the process. But the job is not over yet; the engineer’s work is far from finished. He’ll be spending many more hours refining your tracks and making them special.

Editing
.

The next step in the process is editing. For many of my Groove Tunes customers who haven't done a lot of recording, editing can be the most important part of the process. Sloppy performances can be tightened up and made to sound really professional. Remember all those “takes” you recorded? I listen carefully to all those takes again and again and I find and assemble all the best parts. I digitally cut, copy, and paste various sections of the recording, make timing alignments, edit out unwanted noises, and perform pitch corrections if necessary. This process can be likened to the editing process of movie production, where much of the filmed (recorded) action is left “on the cutting room floor”. In the final song edits, a high percentage of what was recorded is not used, and much of what is used is edited and cleaned up prior to final mixing. The editing process often takes as long as all the time spent on recording, and then some. So here's a simple hint on how to save money: Make sure you know your parts before you come in to record them. The tighter the performance, the less editing I will have to do, and that will save you bucks.

Mixing.

Mixing is the next step, and in many cases, the final step in the process. Once I've finished editing all the tracks, getting everything cleaned up and on the beat (thanks to that click track), it’s time to decide how the final two-track mix will sound. The mixing process is where art-meets-science. Starting with perhaps dozens of tracks of recorded and edited material, my challenge now is to decide how to blend all these sounds into a pleasant stereo image that flows properly from start to finish. I will decide the relative volume of each track throughout the entire song, where each instrument will sit across the stereo left-right panorama, how to equalize (EQ) the treble and bass of each track, whether compression or limiting are applied and if so how much, and when to add sonic sweeteners such as delays, reverb, and other special effects. Mixing can take anywhere from two to six hours or more per song, depending on the complexity of the music and the overall project budget. I will typically work on a mix for a few hours in order to get a decent mix, then leave the project alone for a day, then come back later with fresh ears and take the mix to the next level of perfection. (At Groove Tunes Studios' ProTools HD digital recording system all mix settings can be saved and called back up automatically at a later date.) This procedure can be repeated over and over until I feel good about the mix and I'm ready to play back my creation for you.


In my next blog I will wrap up this series of blogs by talking about the final steps that take place. Now go practice that lead guitar part -- know it, live it, love it, so that when you come in to record it, you will play it!

Thursday, October 15, 2009

Your Day at the Studio



Get off to a good start!

Now that you’ve done your homework as outlined in the previous article, I've prepared a checklist for you for the day of your session. Most people intuitively get these but sometimes they're worth repeating. So here are a few of the key items to remember for your recording day:

· Take to your session whatever snacks or drinks you may want. Vocalists should bring their own tea or throat lozenges. Have some cash on hand in case someone wants to run out to buy food.
· Arrive at the studio on time. I run a pretty tight ship at Groove Tunes Studios so the recording studio clock starts at the time of the booking, not when the band arrives.
· Do not bring guests to your session. Guests will distract you and the engineer, disrupt and delay the recording process, and they may interfere with your opinion of how the music should sound. There are few things that irritate me more than when a client brings a friend, or worse still, their child. A recording studio is not a nursery.
· Bring your own instruments (the portable ones), the ones you are most used to playing. Unfamiliar instruments can cause surprises, and surprises can cause problems.
· Bring your own guitar amp if it has the sound you want. Some studios may have their own studio amps that you can use. Ask beforehand about them. Also, most studios record the bass guitar “direct” into their console, so a bass amp is usually not required. That's the way I do it at Groove Tunes, and it works great.
· Bring your own guitar pedals and effects, and extra guitar strings and picks. If your electric guitar uses a battery for an active pickup, bring an extra new battery.
· Bring a guitar tuner. Make sure all guitarists and the bass guitarist use the same tuner during the session. Check tuning often, including between takes.
· The drummer may want to bring parts of his kit (snare, cymbals, kick pedal) but it is not always necessary. In fact, I discourage it. Check with me (or your engineer) beforehand. All drum kit change-outs are “on the clock”, so it’s best to keep these to a minimum. The drummer should bring his own sticks.
· Bring several copies of the songs lead sheets (!), two for the studio engineers, plus extra copies for the musicians and vocalists. Everyone will want to make their own marks on their own copies. If you forget to bring lead sheets expect to spend more time marking and charting your songs on studio time.

Ready…Set…Record!

A recording project at a recording studio consists of three main steps: recording, editing, and mixing. Mastering is an optional fourth step that I'll discuss in a later blog. On the day of your recording session at Groove Tunes I will review the recording plan with you at the start. A typical recording sequence for a full-band song is: Determine the proper song tempo and assign that to a click track (I will do this), record a “guide” rhythm guitar track, record a “guide” vocal track, then record: drums, bass guitar, guitars, other instruments, lead vocal, backup vocals, miscellaneous “fills” and “pads”, and additional percussion. Note: The “guide” tracks are thrown away at the end.

If you are planning to record more than one song start with the song that’s the least complicated – the one that’s the easiest to play or sing, and/or the shortest song. Once you have recorded your first song you’ll be more familiar with the process, and your more complicated songs will go more smoothly.

You will be playing or singing your parts several times while the engineer records you. I typically record multiple “takes” of each part. If you make a mistake while recording don’t stop unless I stop you. With ProTools I can piece together portions of different takes during the editing process. I will be listening to all the takes as they are being performed and recorded, and I will decide when I have enough material to work with during the editing process. The people at Groove Tunes Studios who will be working with you are trained in music and sound reproduction, so be open to their gentle coaching during your sessions.

Keep in mind what the main focus of your music is. If it’s the lead vocal (it usually is), plan to spend more time on it.

Make the studio a comfortable and relaxing place. Stay loose and have fun! If you wish to drink alcoholic beverages during your session keep the number to a reasonable level. Alcohol makes you think you are playing better, but the reality is often different. The recording never lies.

Know when to quit for the day. If you’re tired, it will show in the recording.


In my next blog I will talk about what happens after your recording session is over.

Saturday, October 10, 2009

Preparing For Your Recording Session!


In the last blog I talked about why every musician needs to record. This blog covers the next steps, the first of which is:


Selecting a Studio That’s Right for You

Now that I've convinced you to get a professional recording made you will need to decide where to go to get it done. Unless you're already rich and famous and can afford to book Abbey Road Studios in London, you will likely, and wisely, choose a studio located close to your home. Here in Atlanta musicians have a multitude of choices. A recent search for “Recording Studios” in the greater Atlanta area on
www.kudzu.com resulted in over 300 hits! Kudzu.com is a great site to start with. After searching for "recording studios" in their browser you can enter your zip code and search “by distance” from your home. Better yet, try searching “by rating” and find the studios close to your home with the highest customer satisfaction ratings. Call a few of these studios and talk to their owner or chief engineer about your project and try to get a feel for whether you think there’s a fit. Tell them what kind of music you want to record and then ask what types of music the studio specializes in.

These days 99% of all music is recorded digitally. Gone are the days of reel-to-reel analog tape decks. Most current studios use ProTools HD, which is also the industry standard. Avoid falling into the trap of price-shopping. Meet with your prospective engineer and tour his facility in person. Not all studios are created equal. You should have an overall budget in mind but try to remain flexible on pricing because each project is different. Groove Tunes Studios is one of the studios that many musicians in the greater Atlanta area have come to know and trust. Check out Kudzu.com and compare us with other studios in your area. You can find out more about Groove Tunes at
www.groovetunes.com or call 770-842-5511.

Be prepared!

Once you’ve selected your studio and have scheduled a recording date with your engineer or producer, you will need to prepare for your session. Here are a few tips that I give to new clients to help them prepare for their first recording session:

· If possible, record your songs during live gigs or at rehearsals, and then listen to them. Determine whether there are weak spots in the song or performance and fix those before your session date.
· Have all the instrumental and vocal parts already worked out. Know your guitar solos! If you will be relying on Groove Tunes to provide the musicians this may not be as critical for you.
· Check with the studio in advance about guitar amps or other equipment you plan to use.
· Practice to a click track (!!!) or metronome during pre-production rehearsals! Each musician should practice alone to the click, and then together as a group. Most rock and pop music is recorded one track at a time, one instrument at a time, so know how to play your parts to the click track. Being able to do just this much will save you time and money on your project. You should be able to play all your parts exactly the same way, every time.
· Rehearse more songs than you plan to record. There might be a technical or performance problem with a particular song when you arrive at the studio, so it’s always a good idea to have a backup song or two.
· Change your guitar strings two or three days before the session. It’s best if they are just a few days old and not so new that they are still stretching out.
· Prepare lead sheets for the songs you plan to record. Lead sheets are helpful to the engineer and musicians and they make your sessions go smoother. Lead sheets are typed pages containing all the song lyrics with the chords typed or written above the words where each chord changes. Lead sheets should also notate the number of measures and chords for intros, instrumental solos, and other instrumental portions. The lead sheet is the road map for the recording session and those that bring them to sessions save studio time and money.
· Take care of your body before your recording session. Eat well, get enough sleep, and keep your ears rested the night before.

In my next blog I will tell you what to expect at your session. Until then, get thee to thy metronome and start rehearsing!

Monday, October 5, 2009

Why record?


A few months ago I wrote a series of articles collectively titled "Recording Your Music!" that appeared on Dave Craver's website http://www.openmicatlanta.com/. This blog recaps the first of those articles: "Why Record?"
I do a lot of promoting and sponsoring of live music around Atlanta. I have an enormous amount of respect for anyone who will stand in front of a crowd of mostly strangers and sing original material that nobody has heard.
Every performing musician is looking for effective ways to market themselves. If you are a musician who is actively seeking gigging venues around town you need a calling card. Musicians have to sell themselves to club owners and demonstrate how great they are. The club owner is going to want to meet you, but they’re not going to ask you for an on-the-spot live audition. They’re going to want a demo CD. Yep, your best chance to land that gig is to have a killer sounding demo CD ready to give out the instant someone asks for it. And if you’ve recorded your demo at a professional recording studio you’ll have a huge competitive advantage over 95% of the competition who bring in amateurish mixes created in their bedrooms. If you’re serious about selling yourself, you will need a professionally recorded demo.

Even if you don’t plan to gig out there are other reasons why you should record your music. For one, your music (or your sound) is your legacy. Hey, I hate to break this to you, but you’re not going to live forever. A CD recording is a “record” of your talent. It is a tangible and timeless document of who you are and what you were able to do at a certain point of your life. Your life, of finite duration.
Consider for a moment if Jim Morrison or Jimi Hendrix hadn’t recorded their works while they were in their early twenties. Nobody except their family and a few friends would remember them today. What would be the legacy of an author if had he never bothered to write down and publish his thoughts? He would not be remembered as an author. What if a visually-creative artist never purchased a camera, or a paint brush and easel? He might just be remembered by whatever day job he happened to have. The same line of reasoning applies for musicians. Recorded sound is the legacy of all musicians. Without a sound recording, your musical existence is only hearsay.

Recordings that are professionally produced can make you sound amazing, as good as you’ve ever sounded. Your professional recording is something to be proud of, something that you will want to show off and share with loved ones. And if you’re really good, your recordings can lead to financial gain. The only downsides to recording are time and cost. But compared to all the time and treasure you expend during your lifetime perfecting your craft and buying your instruments, the cost of a professional recording is a very small investment, and one that can reap tremendous emotional – if not financial – rewards. You owe it to yourself!
In my next blog I will give you some tips on how to find the right recording studio for you.
- Eric

Saturday, September 26, 2009

Genesis




My Bio, and the Genesis of Groove Tunes Studios


I started making music in the early ‘60’s in Whittier, California, on a ¾ size nylon string guitar I borrowed from my twin sister. Strumming along to Michael Rowed The Boat Ashore was great fun for awhile, but double-picking surf music solos was way more fun, so it didn't take long before I talked my parents into buying me an electric guitar. Within six months I was playing the same three guitar chords in four different rock bands, and twin sis got her nylons back. Then one day, I was asked to play rhythm guitar with a band called the Classics, a pop group that featured some of Whittier High’s finest hopefuls, including founder Bob Birath on drums, Steve Lively on bass and keys, and Jim Hall on lead guitar.

Upon the emergence of the Beatles in the mid-‘60’s and the resulting transformation of popular music, the Classics transformed themselves into a British surf-rock band. By now I was playing lead guitar and singing lead vocals. Credit collective talent, hard work, youthful energy, and especially luck, for by 1965 the Classics were recording our own original music in a Los Angeles recording studio. How cool was that?! We thought we were destined for stardom, but as fate would have it the songs were never published. Nevertheless, it’s easy to see how, at the tender age of 17, I caught the recording bug in an L.A. studio.

The Classics dissolved after we graduated from high school and band members moved away either to attend college or to pursue careers that actually made money.

In 1966 I studied jazz guitar, enrolled in junior college, and later began giving rock-and-roll guitar lessons to California teenagers. I received a tape recorder as a graduation present from my parents – a reel-to-reel 2-track deck, complete with plastic microphone and a blank reel of tape. I was in seventh heaven! The birth of Groove Tunes Studios was now a mere four decades, six relocations, and five major equipment upgrades away.

I moved north to Seattle in 1968 to study engineering at the University of Washington. During my studies I purchased a sound-on-sound tape deck, which enabled me to record and bounce up to four tracks, one track at a time. Having now doubled my track count, but no longer having my band mates handy, I taught himself how to play bass guitar, piano, and drums. Before long I became a master at the art of sound-on-sound recording, and I proceeded to fill reels and reels of self-produced songs in between my studies.

I graduated from college in 1971, fully employed now, and ripe for some major equipment upgrades. Multi-track tape recorders were becoming the norm in professional studios in the ‘70’s. I invested in a 4-track, and soon thereafter an 8-track multi-track tape recorder, complete with mixing board, outboard processors, and some nice mics. It was at this point that I started recording other people on a professional basis.

In the early-‘80’s in Tacoma, Washington, I was appointed Music Director for a musical-comedy improv group called The Twilight Zone Players. In that capacity I wrote musical arrangements of song parodies and played and recorded all the instruments for the troupe’s entire creative output. One of their most popular songs Puyallup Vally Boys (a parody on California Girls) received radio airplay. During my years in the Pacific Northwest I operated private analog recording studios in Tacoma and Federal Way, Washington. Digital recording technology was still in its infancy in the early ‘80’s so I elected to pass on that format for the time being, opting to stay with the tried-and-true analog format. Concurrently, I was utilizing my education, managing engineering projects for large corporations, and making some serious coin.

I became interested in the physics of sound and the esoteric (and expensive!) gear that reproduced sound accurately. The outcome of my audiophilia was a rapidly declining bank balance. More relevant to this story, my engineering goal soon became not just to record a good number of tracks, but to also record tracks that sounded good.

I moved to Georgia in 1991. While living in temporary quarters I designed and built my new studio in Alpharetta. I worked closely with my builder to ensure my studio design details were properly implemented, including room dimensions, sound isolation, and wiring. Also, to ensure short commutes to work, I had my home built on top of the studio.

By 1994, having already invested more in my studio than what it would cost to send five children to college, I decided it was finally okay to get married. To this day I am happily wed to my wife, Kate.

In 2004 I was finally convinced that digital recording technology now sounded as good as, if not better than, analog tape. With its great sound and far superior flexibility, computer-based digital recording systems had surpassed the capabilities of analog recording studios in efficiency and in quality. I was now ready for my most significant upgrade to date, to Pro Tools. The recording gear at Groove Tunes Studios utilizes the recording industry standard, 192- track, Pro Tools HD Accel 3 digital recording system. 192 tracks and great sound! Score!

Groove Tunes has been the recording venue of choice for many Pop, Rock, Americana, Country, Christian, Children, Jazz, Alternative, Classical, Grunge, Fusion, Folk, Latin, Post-Punk, Heavy Metal, Soft Soul, R&B, and other musical genres. With the exception of the Rap/Hip Hop genre -- which is undecipherable in every way to me -- I appreciate all types of musical expression. I work with clients of all ages, musical backgrounds, and levels of expertise. My favorite type of customer is one who shows up on time and pays in advance. Seriously, whatever the type of project, I love working with my customers, helping to make their performances sound great, and sending them home with smiles on their faces.
If you made it all the way to the end of this blog, thank you!
- Eric

www.groovetunes.com